I am a Visiting Assistant Professor of Marketing at Lehigh University. I received my Ph.D. in Marketing from Syracuse University.

My research interests include multichannel and omnichannel retailing, consumer surplus and welfare, advertising, and behavioral economics. I am broadly interested in how firms influence consumer outcomes through strategic and policy decisions.

My current research examines how firms structure and coordinate key elements of the marketing mix—such as channel access, delivery options, and advertising spending—to address consumer heterogeneity leveraging econometrics, causal inference, machine learning and applied microeconomics. 

Outside of academia, I enjoy dancing Brazilian Zouk and reading philosophy.