I am a Visiting Assistant Professor of Marketing at Lehigh University and hold a Ph.D. in Marketing from Syracuse University.

My research centers on optimizing retail strategy to enhance firm profitability and customer lifetime value. I examine how firms structure and coordinate key elements of the marketing mix—such as channel access, delivery options, advertising spending, and brand positioning—to address consumer heterogeneity. 

Outside of academia, I enjoy dancing Brazilian Zouk and reading philosophy.