I am a Visiting Assistant Professor of Marketing at Lehigh University. I hold a doctorate in marketing from Syracuse University.

My research is broadly related to Multi-channel Retailing, Retail Strategy, AI, and Consumer Surplus and Welfare. I mix Behavior Economics, Econometrics, and Causal Inference to model firm-consumer interactions.

Beyond my career, I take pride in dancing Brazillian Zouk, reading philosophy, and coding in my leisure time.