About

I am an Assistant Professor of Markeiting in the University of Wisconsin–River Falls. I received my Ph.D. in Marketing from Syracuse University.

My research combines machine learning, econometrics, causal inference, and applied microeconomics to study emerging practices and technologies in retail markets, their implications for firm revenue and consumer outcomes, and the strategic responses firms can adopt in light of these dynamics. My current projects focus on three core areas: optimal delivery design for multichannel and omnichannel retailers, delivery performance and customer satisfaction in multi-marketplace platforms, and the design and effectiveness of marketing communications.